Monthly Archives: December 2017

Recreation and Amusements in Canada – 2016

Recreation and Amusements in Canada – 2016

How much revenue does the recreation and amusement industry generate in Canada?

$ 9.7 billion was generated in 2016 in fitness and recreational sports centres, golf courses and country clubs, skiing facilities and all other amusement and recreation industries a 6.1% increase from 2015.

Fitness and recreational sports centres alone accounted for 3.6 billion an 11.9% increase from 2015.

Skiing revenues increased to $941.2 million an 11.6% increase from 2016.

Amusement parks and arcades generated $556.0 million, a 9.6% increase from 2015.

Recreational sports teams, marinas, bowling alleys, observation towers and all other related activities generated total operating revenue of $2.6 billion up 2.5% from 2015.

Adapted December 12, 2017 from

Entry Level does not always mean minimum wage

Entry Level does not always mean minimum wage

According to “Getting your foot in the door: A look at entry level job vacancies in Canada,” not surprising employers offer lower wages ($12.70)to fill entry level positions that require no education however, employers looking to fill entry level positions requiring a post-secondary degree offer the highest paying entry-level jobs ($29.30).  The challenge for degree graduates is that typically the number of new graduates exceeds the number of available entry level positions requiring skilled employees.  So what is a new graduate to do?

Canadian employers are looking for new employees who can adapt to a changing workplace and industry conditions, those who demonstrate strong people skills; collaboration, functional knowledge and problem solving skills, all of which a robust university education strives to instil in graduates.

Vancouver Island University has recently adopted Graduate Attributes, based upon the three pillars of Literacies, Intellectual and Practical Skills and Civic Engagement with the belief that as students learn at VIU they acquire these attributes with the intention of becoming valued contributors in their chose communities, no matter the field of study.  These graduate attributes provide a common skill based language of learning that employers can understand and value.  An additional manner to acquire these skills and provide evidence of learning is through work integrated learning opportunities.

So new grads should consider marketing themselves in the manner that best addresses the needs of the employer and simply assuming that an employer will hire based solely upon a 3.85 GPA and university degree might prove short sighted.  Possibly addressing employer needs and requirements through evidence based statements of learning framed in the graduate attributes uses terminology and skill sets that employers are looking for university graduate entry level hires.

November 2017 – Labour Force Survey

Labour Force Survey – November 2017


The BC economy has contributed significantly to Canadian employment increases in November 2017 dropping the unemployment rate below 6% for the first time since February 2008.  Since November 2016, a number of provincial economies have seen the number of fulltime jobs increase in Ontario by 181,000, in BC by 92,000, in Quebec by 78,000 and in PEI by 2,500.  BC’s unemployment rate remains the lowest in the country at 4.8%, followed by Manitoba, Quebec 5.4% and Ontario 5.5%.

Year over year employment gains occurred in both goods and service sector with construction adding 49,600 jobs and manufacturing 91,200, trade 82, 400, professional scientific technical 76,900, transportation 50,000 and healthcare 50,100 to November 2017.