Pam Vickars / Assignment #2

VIKING RIVER CRUISES appears to cater to both  middle-aged and active senior world travelers who enjoy geography, culture and history along with excellent service.  They offer more than a dozen river cruises in Europe and China, and ocean cruises in the Baltic and Caribbean. With operational headquarters in Basel, Switzerland, and secondary headquarters in Los Angeles, California, they primarily cater to individuals from western culture who speak english.    They emphasize a smaller ship experience with state-of-the art surroundings, award-winning service, destination focused dining, and opportunities for cultural enrichment both on board as well as through guided excursions in every port. While their fares do appear to be expensive compared to some of the other cruise lines, they do offer specials ranging from discounted to free airfare, two-for-one cruise fares and other options.  However, it is safe to say that they are targeting individuals from a middle to upper class income bracket.  Most of their staterooms are double occupancy, so they serve mostly couples and friends traveling together, as well as some singles.

Leave a Reply

Your email address will not be published. Required fields are marked *