For the second poster I stayed within the idea of taste, but illustrated the concept differently. The images in the center of the poster are watermelons that also form arrows. The watermelons represent the Squish candy bag because the green and pink logo is extremely similar to a watermelon. The image represents the tasteful experience of the candy and how juicy and flavourful they are. The arrows encourage the consumer to go to Squish candy and experience what all of the hype is about. I created the header “Follow your tastebuds, let desire lead the way” to encourage the audience to go along with the arrows and allow yourself to experience the tasteful Squish candy.