CLASS 4 | May 11th

Welcome to Class #4.

Agenda for today:
• Engament exercise
• Reading Leading
• Assignment #2 Review
• 30 circles
• Terms and descriptions
• Ideation session
• Assignment # 3 brief

• Reading Leading
Individually we will share our key takeaways from Reading I






























• Assignment #2 Review:
Lets look at our example, share what it is and now ask ourselves a second question:
Why do you think this piece of design is effective/successful? Describe how it is suitable for the audience considering its appropriate fit to context and market. Is it relevant? Does it fulfill a need, desire or solve a problem? How?

Today we are exploring idea development; how we conceptualize and then visualize those ideas/think in pictures. Once we have done our research we move into the phase of brainstorming, sketching, exploration and manipulation.

• 30 Circles
Warm up creative muscles.

There are a number of methods we can use to generate ideas, and several terms that are important to become familiar with.

• Terms and Descriptions:

A Design Brief: is a written document for a designproject developed by a person or team (the ‘designer’ or ‘design team’) in consultation with the ‘client’. They outline the deliverables and scope of the project including any products or works (function and aesthetics), timing and budget. *

In the initial stages of concept development, the two main ways to approach a design brief are:

Lateral Thinking:**
An emphasis is on indirect, creative forms of inquiry and thinking. A more organic process. EG: brainstorming.

Linear Reasoning:**
A form of thinking that implies strategic thought process, one in which step-by-step logic is employed. EG: a schedule

Below are ways in which we explore lateral thinking, the kind of thinking that brings new ideas to the table and adventures into unknown territory. The way of thinking that produces innovative outcomes and breakthrough solutions.

Often a collaborative group exercise that brings different perspective into thinking laterally to explore concepts to address a challenge.

A small postage size rough visual drawing that represents a small component or part of a bigger picture of an over all design. Designers often produce many of these to get lots of ideas onto paper and then refine them from here.

Loosely drawn sketches that give an overall basic idea of a concept

Exploratory Drawing:**
A means of translating the outside world and of giving concrete form to abstract idea.

An aesthetic concept describing something that is drawn from the real, but has been distilled to it’s most minimal form.

Something that looks like, resembles, or stands for something else. In drawing, this is known as figurative, since it deliberately attempts to mimic the thing drawn.

Word or image that sets up associations; for example a “piece of cake” is a metaphor for easy.

A way of representing an object or word through an image, sound, or another word; for example a crossed knife and fork on a road sign means a cafe is ahead.

A description or statement of your set of reasons or logical basis.

• Ideation Session.
We are going to take the next 30min in 2 groups to brainstorm ideas on the following design brief. Remember the class agreement  and that no ideas are bad ideas:-)


How might we design a poster that promotes the value, experience or function of one of the visual design examples presented in your group, for Assignment #2.
Your poster must be engaging, humorous, informative and appeal to your audience.

As defined in Assignment #2

Share with your team your ideas and together come up with atleast 5 concepts and make them as visual as possible: use images rather than words where possible.
Sketch at least 10 thumbnails on your large piece of paper.
Include words where necessary to complete the idea: headline, by line etc.

You will present your top 2 concepts to the other group, and request feedback.

TO DO’s | For Next class Due 1pm Tuesday  May 16th

• Assignment #3: (Title it: Your name | Assignment #3)

Choose one of the concepts from your brainstorm in class today and loosely  sketch it out into two different rough compositions.
Please use pencil or black and white fine tip pen only please.
Format: 8.5″ x 11 vertical or horizontal.

This is a rough, so don’t worry about perfect line work, typography or image. This is just to get your IDEA across. Perfecting and refining this poster would come later.

Accompany each of your poster roughs with a 100+ word description/rationale of your concept.

• *Show and Tell Presentations: Amber and Quinne prepare for next week Tuesday May 16th.

• Prepare to have the following supplies on hand over the coming weeks: Pencils, felt tip pens, erasers, sketchbook, paper, masking tape, set square and blank index cards.

** Graphic Design School. The Principals and Practice of Graphic Design. David Dabner, Sandra Stewart, Eric Zempol