CLASS 7 | May 23rd

Welcome to Class #7

Agenda for today:
• Engagement exercise
• Show and Tell: Amber and Stephanie
• Assignment #5 Review
• Terms and descriptions
• Reading III
• Assignment # 6 brief

• Assignment #5 review

One of the things designers are constantly called upon to do is to collect, analyze, order and structure information in a sensible way that makes it more understandable.

Lets look at each others circles, order and group them, and look at which are successful and why.

• Terms and Descriptions

Design Principals (cont)

Unity/Harmony: occurs when all of the elements of a piece combine to make a balanced, harmonious, complete whole. 1

Hierarchy: any system of persons or things ranked one above another. Creating a sense of value and importance of one element above another.

Scale/Proportion: In experiencing the scale of an artwork we tend to compare its size to the size of our own bodies. Proportion refers to the relative size of parts of a whole (elements within an object). 2

Dominance/Emphasis: Emphasis is created by visually reinforcing something we want the viewer to pay attention to. Focal points are areas of interest the viewer’s eyes skip to. The strongest focal point with the greatest visual weight is the dominant element of the work. 3

Similarity & Contrast: Similarity and contrast, connection and separation, grouped and ungrouped are all ways to describe the varying sameness and difference between elements. Based on the information they carry, we’ll want some elements to look similar, to indicate that they are related in some way. We’ll also want to show that some elements are different and belong to different groups. 4

Lets watch this legendary and timeless film by Charles and Ray Eames called POWERS OF TEN
“An adventure in magnitudes”

Designer: Arnav Sameer

Perspective: a technique of depicting volumes and spatial relationships on a flatsurface.

Paula Sher shares her experiences with working on a Microsoft project to reinvent Windows branding

Another short film working with perspective by APPLE

• Reading III

Lets go outside and find a comfortable place to sit, in the shade or the sun.
Sit with a partner and read through this information poster by Deviantart

Choose to focus on one of the following topics:
– Isometric vs perspective
– Why things look small at a distance
– The eye level
– The fish eye

You have 10 min to discuss and note down key points.
Within 2 min, teach your topic to the rest of the group.

TO DO’s | For Next class Due 1pm Thursday May 25th.

• Assignment #6

Take some time to select an object, animal or plant (you may use a photo from a magazine), and carefully study the image. Once you have taken note of the detail within the image, use only black ink markers to hand render the object from three different perspectives as follows:
1) A full view of the object in simplified black and white, positive and negative shapes
2) A closer cropped view of ONE part of the object, ensuring the retention of readability i.e.: make sure the object is still identifiable
3) Very close up view of a smaller part so that recognition is gone and a set of only abstract forms remain.

• To view images in new ways
• To explore effective use of scale, point of view, perspective and cropping to create impact
• To reduce imagery to a smaller amount of visual information for easy processing and clarity of communication
• To expand your visual vocabulary

• Each drawing should be rendered to fit within a  4”x4” frame, centered on an 8.5”x11” sheet of paper white sheet of good quality paper.
• Use fine tip black pens/markers
• Keep your renderings clean, tidy and clear.
• Bring your illustrations with you to class on Thursday.

2. Sophia
4. smashing