Writing for the Web

Handwritten note saying Tell your Story presented in image vignette

Compelling Copy Converts Customers

How Do you Write for the Web?

Is writing for the web different from other writing? Yes. And no. You still need to think about your audience, tailor your message, and think about style, tone and content. But people tend to read web pages in a different way to the way they read a book or magazine, so there are other factors to consider.

Quick Guide

MIT Libraries has a quick guide for writing for the web; you should read the guidelines and apply them to your online writing for Web Comms and beyond. Keep them in mind when you are completing the Workshop Exercise.


  • —Write for the reader
  • —Layer the details so readers can identify relevant information quickly
  • —Use headings, style, layouts and formatting to lead readers
  • —Less is more, so edit ruthlessly
  • —Keep sentences and paragraphs short
  • —Use the active voice (“who does what to whom”)
  • —Use images, video and interactive elements to keep readers on your page and coming back for more

Image Credit

From Flickr; https://flic.kr/p/cTzVeW; some rights reserved; https://creativecommons.org/licenses/by/2.0/; image by https://www.flickr.com/photos/23024164@N06/; retrieved April 2016

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